AB Data - Direct Marketing & Database Solutions

Database Design

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Having a solid database can make the difference in the return on investment of any marketing or fundraising campaign. Being able to sort and filter your customer list in a timely and efficient manner provides you with the tools for a successful campaign. A.B. Data offers a ground-up solution to design an organized, easily updatable database of all your customer records.

One of our database experts will work personally with you to collect your customer data files. All you have to do is give them the nuts and bolts of your data - which fields you use, and how they are organized, and we'll take it from there.

The end result will be a standardized, organized relational database designed by our highly skilled team of SQL programmers. Your customer data will be easily accessible and sortable, making future marketing campaigns a snap.

Because every company has different needs, we offer three flexible database models.

Our Analysis Database will provide insight into your file make-up and customer buying patterns through standard and custom reports. Our Marketing Database will combine the analytical opportunities of the Analysis Database with ready-to-mail names for selection, targeted mailings, triggered events and campaign development. Finally, our Mail History Database will analyze the number of times your customers have been contacted along with their revenues to optimize the number of contacts you make with your customers in the future.

Once your database is up and running, our full suite of database maintenance and reporting solutions will ensure that your data remains current, and that you will get the most use out of it for any and all future projects. With nearly 30 years of experience, A.B. Data is one of the first and one of the best for database design, so contact us today to see how we can make your marketing campaigns easy, efficient, and successful.